Want to generate extra sales by enticing
more people to leave their contact details
when viewing adverts, leaflets, your website,
or hitting your pay-per-click adverts? Or
would you like a better understanding
of your customers so you can increase the
amount of money they spend with you? Or
maybe you'd like to identify new target
markets or improve sales performance?
We can do this and a lot more!
Helping you target sales and business opportunities
The way information is disparately collected,
stored, analysed and used can hide its true
worth to your business. We work with you
to uncover the 'nuggets' - turning data
into targeting intelligence, then into more
sales!
We solve data-based
problems, removing limitations
We provide advice and
improve data quality - combining and transforming
unlinked files, spreadsheets and databases
into a single customer view (SCV) that you
can use on-line to target prospects, then
run campaigns.
Niche
segmentation - more high-value customers
We can develop a customer segmentation solution
that identifies sales and marketing opportunities
and defines target groups for acquisition,
retention, reactivation, cross-sell and
up-sell.
Sales
and franchise territorial mapping
We use geographic mapping to get you more
value from your sales or franchise territories,
and apply analytics to ensure data interpretation
and prediction are as effective as possible.
Other ways we can help...
Allocate the right contact channel -
visit, telephone, mail, email, SMS,
Web... based on an individual's
interest or trading behaviour pattern,
and the predicted value to your business.
Assign the optimum contact frequency
to every customer based on value,
profile, trends, location, influence,
likelihood to lapse...
Provide sales with prioritised call
plans of who to visit and when - regularly
updated with clearly defined territory allocation
and routes scheduled to maximise visits
and reduce drive-time/travel costs.
Identify the right media, channel and
call-to-action to attract new customers.
For existing customers, we can target
individuals based on their 'likelihood
to buy X', then use 'triggers' to
individually vary the content and offers
of
personalised communications
Increase campaign relevancy and resulting
business with microsite message-specific
landing pages and page-turning
digital media
Build and maintain a centralised
data hub
- integrating campaign targeting, CRM,
analytics and e-marketing
Why
Tech4T? We take the time
to understand your needs and offer flexible
solutions, delivered on time, and at a very
reasonable cost.