Tech4T's set of six FREE business planning calculators
will be emailed to you on completing the form below

Customer development, retention, reactivation and acquisition calculator

• How would 5% customer reactivation affect
  our bottom line?

• What would be the effect on profitability if we up-sell by 2%

• How profitable is our prospecting...

Use this powerful calculator to examine the impact of change in your acquisition, retention, re-activation, cross-sell and up-sell strategies.

Enter your own values and 'what-if' scenarios and see the cumulative gain that can be achieved with only small planning changes to your business and marketing. The outcome will surprise you!

When using the calculator slider bars, click on green or orange buttons and drag until the required value/percentage is reached, pause for a second, then release the mouse button.

Sales force optimisation calculator

In most companies the size of the sales team is not optimised to the amount of customers that need to be contacted through visits.  More so, the required number of calls (or visits) that need to be made to each customer is not calculated on a financial basis but more of a gut feel.

This calculator helps set the scene and provides several approaches that can be taken to realign the right customers to the sales team.

Unfortunately some of the scenario figures you can enter will require some prior analysis work, but at least you can experiment with varying 'what-if' scenarios and assess the outcome.

Email marketing ROI calculator

Use this tool to enter your required daily intake of sales leads, your lead-to-order conversion rate, average order value, and other optional parameters.

Then press the green button to add any costs of e-mail prospect lists, creative, estimated opens and 'click-thrus'.

The calculator then shows campaign revenue, gross margin, return on investment and profit after marketing costs.

Lead generation ROI calculator

Use this calculator to set financial targets then plan direct marketing and sales activities that take account of expected response, conversion to qualified leads and then to orders. You will find it a real eye-opener, with the output often leading to a re-think of your DM strategies.

Start by entering (double-click on value box) your sales target, expected turnover, etc., for the next 12 months and how much of this needs to come from new business.

Then enter your average order/transaction value, expected conversion rates for quotes to orders, leads to quotes, enquiries to leads...and view the results. You will see how many prospects you need, quantity of leads per sales or telemarketing person, marketing spend needed, etc.

For email, we suggest you use 'click thrus' or enquiries as response. 

Sales and franchise territory
planning calculator

This calculator lets you experiment with the size of your sales force, the number of visits each person can make, their availability throughout the year, the average order value, and importantly, the commission paid.

You can then experiment by varying visits through improved territory design, the effect of meeting just high-value customers and by reducing driving and travel expenses.

The financial outcome is plain to see!

For franchising, the calculator shows the effect of designing a franchise with an optimal number of balanced territories - rather than basing territory design on convenient geography.

Calculator to determine the optimum
size of mail, e-mail, telesales and fax communications

This tool - based on a proven statistical sampling formula - can be used to calculate the minimum number of items you need to test mail (e-mail, fax, telephone) in that you will be confident that if the response you receive falls within your expected response range, then this will also be the case for any subsequent communications - where all elements of the test remain the same.

It will save you costs by not over communicating during the test phase of your campaign. Enter your expected response, the acceptable amount of response fluctuation (confidence interval) and the calculator shows you how many people to mail.     

Next Steps

Try our planning tools for yourself - get your FREE copies of our 6 'what-if' calculators!

Just complete and submit the form below, and an email with a link to download six calculators will be immediately sent to you.

Title:    First name:   Last name:   Job function:   Company:     URL:   Telephone:     Email:   Any specific needs:   To validate your information request, please enter the image characters in the box below. If characters are unclear, click 'New Image'         Please call +44 (0)1733 890790 if you need any assistance in using these tools or want to find out how we can improve the return on your sales and marketing investment!

Technologies4Targeting Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX. UK Tel: +44 (0) 1733 890790  Fax: +44 (0)1733 890799  Web: www.tech4t.co.uk  Email: info@tech4t.co.uk Tech4T also partner with marketing and IT service providers to deliver lapse prevention solutions to their client